Lagom is a lifestyle magazine connecting a global community of like-minded creatives who care about thoughtful design, independent travel, and a balanced approach to life.
‘Lagom’ is a Swedish word with no direct English translation, but loosely describes the concept of having just the right amount of something: not too little, not too much. This general theme of leading a balanced life pervades every issue of Lagom and guides us to new stories.
The magazine is divided into three distinct sections: Visit, Create, and Unwind. Moving through each issue is a journey, looking behind the doors of inspirational workspaces, hotels, restaurants, and homes from around the world; meeting the entrepreneurs, makers, and craftspeople creating truly unique work; and winding down to learn about the pastimes and hobbies that help attain that all-important sense of balance in our busy, modern lives.
Unlike many lifestyle magazines, we eschew pomposity and keep our feet well and truly on the ground, celebrating people rather than image. We care about the personal stories behind the products and the motivations of the world’s creatives.