About Auslöser

A new kind of photo magazine

Auslöser [aʊ̯sløːzɐ] (“Shutter Button” / “Trigger” / “Release”; German; Noun) is a biannual, bilingual (German & English) indie print magazine that focuses on the human stories behind the camera. Each issue features four in-depth photographer interviews, one company portrait behind the scenes and one camera in detail.

In times when anything and everything needs to exist online and needs to be faster and faster, we go back to the essentials and feature long-form in-depth interviews and photo stories exclusively in printed form.

Out of personal interest and love of photography, we have come to know more and more photographers and listened to their stories. And over time, the idea of ​​creating a publication out of these stories has grown bigger and bigger. With Auslöser, we wish to slow down photography and offer a fresh publication form while presenting a variety of photographers in a reduced, unobtrusive way. We feature the people behind the camera.

Auslöser can be purchased in over 50 carefully selected galleries, museum shops, magazine- and bookstores worldwide from Vienna to Russia, from Portugal to China, and as a single edition and subscription via our online shop. Furthermore, you can find every issue at many universities and in libraries from Zurich to Amsterdam.

We were especially surprised by the very positive feedback we received from all sides. Many even said that Auslöser was more of a book than a magazine. Or as Allan Porter captured his “camera”-magazine (1966 – 1981) in a nutshell, “a museum without walls”. In our case, a museum on 160 pages, published twice a year.

Presenting and supporting the most diverse photographers, promoting the discourse of artistic photography and driving it into fresh, unexplored heights continues to be our goal. In every issue, we showcase two women and two men, combining the young with the old, the famous with the unknown and blending each and every background and culture, regardless of themes and categories.