More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4
More or Less – Issue 4

More or Less – Issue 4

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More or Less – Issue 4

Heavy metal cover star Edie Campbell clad in a onesie of cans by Kezako writes about greenwashing- “You can’t have the conversation and then buy the tshirt. You have to have the conversation and then NOT buy the tshirt.” If there’s one thing we’ve learned in 2020, it’s that we need to curb our overconsumption to save the planet. Now more than ever before, less is more. Welcome to More Or Less 04!

Body and soul: We invited supermodel du jour Paloma Elsesser to creative direct her own cover shoot empowering the female form and the natural beauty of fuller figures. She speaks to fellow model Jess Cole about race and body image in the fashion industry today. “Often, I can’t buy my clothes size. I like to rage against the machine of stereotypes that fatness and brownness occupies, which is what makes fashion in reference to blackness so radical,” she says.

We’re thrilled to announce model Adesuwa Aighewi’s soon-to-launch Legacy, a platform supporting artisans and creative talent in Africa. Money raised will subsidise the artists involved and will also fund social and community projects across the continent. Adesuwa explains “Legacy is proof that sustainability is so much more than just the environment. Sustainability is also support for your local businesses, keeping the money in the community and helping it to thrive”.

One more thing. We fully endorse a Democratic presidency as Donald Trump’s disregard for the environment is catapulting us towards irreversible climate catastrophe. Our 4th cover star Chloë Sevigny says, “The number one goal of this election is to get rid of Donald Trump, and to that end I am wholeheartedly supporting Joe Biden. We cannot have someone leading our country who won’t denounce white supremacy, won’t guarantee LGBTQ rights and a woman’s right to choose and is taking backward steps regarding climate change.” We only have a few more weeks, so get out there and vote!

A major goal of More Or Less is to provoke thought about the decisions we make when we buy clothes – factoring in the realities of cost and consumption. I also wanted to offer a glimpse of how real people actually dress without sacrificing the transportive magic and fantasy of fashion. 

More Or Less is not another magazine showcasing only current-season fashion. Vintage, army surplus, sportswear, old school uniforms, craft, rubbish – all are fair game. 

A symptom of our see-now-buy-now, click-to-buy modernity is immediate gratification and overindulgence. In this rapid-fire exchange, little time is devoted to asking “Do I need this? Do I even want this?”

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