This handy how-to guide is chock-full of everything you need to know to produce professional hand-lettering—whether you’re an experienced artist interested in broadening your skills, or just a curious novice in need of an eye-catching yard sale sign. Jam-packed with detailed drawing techniques, convenient reference models, invaluable skill-building exercises, and real world case studies, House’s Chief Lettering Officer, Ken Barber, reveals the secrets for creating virtually any letter style in nearly every design scenario imaginable. Most important, you’ll learn simple and easy-to-use step-by-step methods for making alluring and effective lettering, all the way from concept to final execution.

• WRITTEN BY KEN BARBER
• FOREWORD BY JIMMY KIMMEL
• PREFACE BY ANDY CRUZ
• 208 PAGES
• LAVISHLY ILLUSTRATED
• FULL-COLOR PRINTING WITH METALLIC AND SPOT INKS
• RIDICULOUS COVER EMBOSSING
• LAY-FLAT BINDING FOR EASY REFERENCE
• 8.5″ × 11″ (216 × 280 MM)
• ENDORSED BY BARRY KATZ

The Logo Design Idea Book

Steve Heller and Gail Anderson

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification. 

• Paperback
• 128 pages
• 50 illustrations
• Size: 220 x 158 mm
• ISBN: 9781786274120
• Published: 05/08/2019

Fahrgastinformationssystem
Passenger Information System

Gestaltungshandbuch für die Schweizerischen Bundesbahnen / Design Manual for the Swiss Federal Railways

In 1980 Josef Müller-Brockmann laid the cornerstone for a uniform visual identity for the Swiss Federal Railways (SBB) with his legendary Visual Information System at Train Stations and Stops. In view of Switzerland’s multilingualism, the manual proposed a signage system that largely did without language; with his functional typography, the pioneer of Swiss graphic design conceived an intuitively comprehensible signage system for use throughout the country to also guide passengers unfamiliar with the terrain to their destination with the help of pictograms. The visual concept was developed in dialogue with the SBB and still dominates the railways’ visual identity even today.

Müller-Brockmann’s manual, greatly expanded in 1992 and given the title Passenger Information System, is a prime example of a complex design project that succeeds through extreme rationality and consistency. It thus serves as a compass for designers worldwide in their daily work. 

This reprint with a complete English translation makes the manual accessible for the first time to a broader public. Andres Janser examines the project in the context of Müller-Brockmann’s conceptual work and the systematic international design for which railways everywhere were striving during the period.

Josef Müller-Brockmann