Sam Chermayeff [et al.]: Creatures, edited by Moritz Küng, is a look back through nearly two decades of experimental projects undertaken by the Berlin-based architect Sam Chermayeff and his collaborators—for the most part pieces of furniture whose use, appearance, or application has been reimagined and readapted. But these ‘creatures’ are not just conceptual; they’re made to be lived with daily and all start with the idea that personal whim is probably the best guide for producing any design that’s to be lived with day in, day out.
Photos of these objects go hand in hand with an essay by writer and curator Dieter Roelstraete, who talks us through Chermayeff’s work in the context of ‘thing theory’, a school of thought that focuses on human-object interactions. Readers move back and forth between their own view of Chermayeff’s creatures and Roelstraete’s reflections on the nature of ‘things’, as he also draws on cultural figures like Heidegger, Francis Ponge, Marina Tsvetaeva, and Karl Ove Knausgård, and our relationship to the indomitable presence of objects in our lives.
Published by Apartamento S.L. First edition July 2020 Dimensions: 210x290mm Pages: 120 Binding: soft cover, perfect bound ISBN: 978-84-09-15517-0
‘Design is a social discipline. Once we acknowledge that the material and the social are entangled, any romantic illusion (or delusion) about design as mere form-giving is washed away. Once we recognize that things have presence and agency within the social systems we inhabit, no designer can be absolved from the consequences of their design. This is a strong book, inexorable in attributing designers responsibility, but also adamant in recognizing their growing power and their ability to wield objects as weapons for positive change.’ - Paola Antonelli, Senior Curator, Architecture & Design, The Museum of Modern Art, New York
‘When you start to deconstruct or question design, all sorts of questions emerge: How does design affect our behaviour, our use of resources, our choices and freedoms to participate in social, political or economic decision-making, and the extent to which we feel we have agency over our lives?’ — Jan Boelen in conversation with Michael Kaethler
Social matter, social designchallenges the way we look at, think of, and interact with the social world by emphasising the role of materiality. This enlarged field for engagement demands that design incorporates a more nuanced and complex reading of how the social is intertwined with the material, which confronts the often reductive or simplistic notion of ‘social design’, and offers novel forms of critical and meaningful engagement at a time of mounting social contradictions.
The essays in this book explore and unveil uncanny, disconcerting or discordant connections, bricolages, assumptions or breaches at critical junctures for transformation. They are centred around four major themes: the body; earth; the political; and technology.
Editors: Jan Boelen & Michael Kaethler Contributors: Jonas Althaus, Stéphane Barbier Bouvet, Mariangela Beccoi, Ellie Birkhead, Gali Blay, Jan Boelen, Nadine Botha, Pablo Calderón Salazar, Marianne Drews, Brecht Duijf, Anastasia Eggers, Gabriel Fontana, Saba Golchehr, Alorah Harman, Dick van Hoff, Michael Kaethler, Eric Klarenbeek, Kuang-Yi Ku, Gabriel .A. Maher, Henrique Nascimento, Elisa Otañez, Ottonie von Roeder, Søren Rosenbak, Angela Rui, Vera Sacchetti, Noud Sleumer, Vivien Tauchmann, Henriette Waal Design: Wibke Bramesfeld and Billy Ernst
2020, Valiz | Research supported by Creative Industries Fund NL | In collaboration with Design Academy Eindhoven | 240 pp. | paperback with flaps | English | Size: 22 x 14 cm (h x b)
Jan Boelen is a curator, educator and researcher in art and design. His curatorial and research practice is focused on reinventing design in order to reinvent the individual, society, and its various structures. He has been the head of the Master’s department of Social Design at Design Academy Eindhoven (NL) since 2010. In 2019, Jan was elected as the New Rector of Karlsruhe University of Arts and Design (HfG). He is the artistic director of Atelier Luma, an experimental laboratory for design in Arles, France; curator of the 4th Istanbul Design Biennial (2018) in Istanbul, Turkey; and former (till 2019) artistic director of Z33 House for Contemporary Art in Hasselt, Belgium. Jan also serves on various boards and committees including the advisory board of the V&A Museum of Design Dundee (UK) and Creative Industries Fund (NL). He holds a degree in product design from the Media and Design Academy (now the LUCA School of Arts) in Genk, Belgium.
Michael Kaethler is a sociologist of design whose work focuses on the transmission, production and embodiment of knowledge in art and design oriented practices. He has held a range of diverse positions, from human rights researcher, curator, design educator, and writer, resulting in a broad range of publications across both scientific and practice-oriented literature. He holds a PhD in Architecture, an M.Eng in Human Settlements, and an MA in Slavonic Studies. Michael has been the Theory and Writing mentor for the Social Design Master’s at the Design Academy Eindhoven (NL) since 2015 and is an affiliate researcher in the Planning and Development (P&D) unit of the Department of Architecture, KU Leuven (BE). He is based in Italy where he experiments (and often fails) with agricultural projects.
Don't Buy This Book – Entrepreneurship for Creative People
Make the right choices to achieve your goals as a creative entrepreneur
Don’t Buy This Book is the sequel to the highly successful Don’t Read This Book – Time Management for Creative People. Like its predecessor, it uses the ToDon’tList method to help you make the right choices – choices that help you achieve your goals as a creative entrepreneur.
Well-Designed : How to Use Empathy to Create Products People Love
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like "beautiful" and "revolutionary" and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features' sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you're a designer, a product developer, or a marketer thinking about your company's next offering, this book will forever change the way you think about--and create--successful products.
Presenting a medley of playful and masterfully crafted designs from around the world, Special Edition focuses on product packaging that stands out for its engaging concept, unexpected choice of material or artistically elaborate design. Tailored to celebrate a unique product or extend a brand, these solutions come often about as the result of a one-off creative collaboration.
The artists, designers and brands are able to use these special opportunities to communicate more freely, with fewer rules or restrictions on form or budget hemming them in. Three distinctive approaches to special packaging are featured within Special Edition; a carefully curated selection of deluxe promotional gifts; a terrific selection of customised product packaging and finally artists’ editions that place a premium on unbridled imagination. From sneakers to designer toys and wines to confectioneries, almost any consumer brand or product can benefit from an inspiring makeover, as seen within the pages of Special Edition.
Editor: Victionary Specs: 185 x 250 mm, 256 pp Format: full colour, softcover with jacket Release date: July 2015 Language: English
Driven by ‘simple, remarkable ideas’ Stockholm Design Lab (SDL) has been transforming brands as one of the leading forward-thinking design agencies in the world. From developing visual identities to defining creative approaches for the biggest brands today, its works are as diverse as they are distinct and delightful to capture hearts across all walks of life.
To mark its 21st year in the industry, SDL has compiled a special monograph with over 500 pages of exclusive insight into its creative inspiration, processes, and portfolio. Categorised by industry, the book’s contents include behind-the-scenes anecdotes, mock-ups, and never-seen-before images; serving as a valuable source of reference and reflection for designers at any level.
Editor: Victionary Specs: 230 x 290 mm, 568 pp Format: full colour, hard cover with dust jacket Release date: March 2020 Language: English
The book 'Designing Lightness. Structures for Saving Energy' is an appeal to start designing minimum weight applications to seriously save energy. It also offers practical advice for doing so. Designing Lightness entertains the reader with its free associations, creating unexpected crosslinks between the world of composite materials and structural solutions. It therefore precedes the conventional approach to sustainability, which focuses on symptoms rather than causes of environmental overload. The book is of interest to all designing disciplines, combining packaging, vehicles, skyscrapers and nanoscale phenomena.
Adriaan Beukers is an emeritus professor in Lightweight Structures. Ed van Hinte is a writer and award-winning critic with a design and engineering background. The book is the extended and improved sequel to their book Lightness, which appeared in 1998.
Alan I W Frank House: The Modernist Masterwork by Walter Gropius and Marcel Breuer
Text by Kenneth Frampton and Barry Bergdoll and Charles A. Birnbaum and Alan I W Frank
The first book to feature this modernist masterpiece, one of Walter Gropius and Marcel Breuer's most important residential commissions.
Offering a rare opportunity to explore the largest and most luxurious house designed by Walter Gropius, founder of the Bauhaus, and Marcel Breuer, leading architect and furniture designer of the twentieth century, this beautifully designed volume celebrates the Alan I W Frank House in Pittsburgh, Pennsylvania.
Built in 1939-40, the house embodies the Bauhaus "total work of art" philosophy, with Gropius and Breuer having designed every aspect of the building and its site. Illustrations including new and archival images and the architects' plans and sketches highlight an exquisite balance of proportions and colors. Accompanying essays place this house firmly within the American modernist canon just as the Bauhaus celebrates its one-hundreth anniversary in 2019.
About The Author
Alan I W Frank, son of the original owners, is president of the Alan I W Frank House Foundation, whose mission is to restore and preserve the Frank House. Kenneth Frampton is one of the world's leading architectural historians of modernist architecture. Barry Bergdoll, former curator of architecture and design at the Museum of Modern Art, is a professor of modern architectural history at Columbia University. Charles A. Birnbaum is president and CEO of the Cultural Landscape Foundation.
How the Hidden Rules of Design are Changing the Way We Live, Work & Play
By Cliff Kuang and Robert Fabricant
USER FRIENDLY is a must-read for anyone who loves well-designed products—and for the innovators aspiring to make them.
It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendlyguides readers through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; how the pressures of the Great Depression and World War II created our faith in social progress through better product design; and how a failed vision for Disney World yielded a new paradigm for designed experience.
Published: 07/11/2019 Length: 416 Pages Dimensions: 234mm x 29mm x 153mm Weight: 539g
Fake Love Letters, Forged Telegrams, and Prison Escape Maps
Fake Love Letters, Forged Telegrams, and Prison Escape Maps
Designing Graphic Props for Filmmaking
A behind-the-scenes look at the extraordinary and meticulous design of graphic objects for film sets
Although graphic props such as invitations, letters, tickets, and packaging are rarely seen close-up by a cinema audience, they are designed in painstaking detail. Dublin-based designer Annie Atkins invites readers into the creative process behind her intricately designed, rigorously researched, and visually stunning graphic props. These objects may be given just a fleeting moment of screen time, but their authenticity is vital and their role is crucial: to nudge both the actors on set and the audience just that much further into the fictional world of the film.
Format: Paperback Size: 254 x 190 mm (10 x 7 1/2 in) Pages: 208 pp Illustrations: 200 illustrations ISBN: 9780714879383
Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.
Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.
Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
About The Author Under the name Untold Stories, Ruben Pater creates visual narratives that support solidarity, justice, and equality. This often starts as a collaboration with other disciplines to create new perspectives on complex social and political issues. Visual stories that reach a wide audience through publications, installations, interactive media, or film. His Drone Survival Guide (2013), received worldwide attention as a dicussion piece on military drones. In his book The Politics of Design (BIS Publishers, 2016) he looks at the responsibilities of designers in visual culture. He teaches at the bachelor of graphic design and the master Non-Linear Narrative at the Royal Academy of Art in the Hague, the Netherlands.
17.5 x 11.1 cm
ISBN 978 90 6369 422 7
Don't Read This Book – Time Management for Creative People
Don’t Read This Book focuses on how to make choices about everything you do in your daily life and workplace. The book is packed with advice, models and exercises on time management.
As creative people, we have ideas. Some of us have many ideas, others have really good ones, and most of us have many really good ideas. But most of these never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. We simply need time to execute an idea (and do it well)—more time than we have.
Don’t Read This Book focuses on how to make choices about everything you do in your daily creative practice and life. The book follows the ‘To Don’t List’ method: When you say ‘no’ to one idea, you have more time to execute another one. In short: the more you subtract, the more focus and time you get.
The book is divided into three parts: Life, Workplace, and Projects. It covers everything from defining your life goals, to writing a five sentence-long email, to leaving out as much as possible in a project. Whether you are a student or professional, this book will save you time. (Of course, if you don’t read it, you will save some time directly.)
This handy how-to guide is chock-full of everything you need to know to produce professional hand-lettering—whether you’re an experienced artist interested in broadening your skills, or just a curious novice in need of an eye-catching yard sale sign. Jam-packed with detailed drawing techniques, convenient reference models, invaluable skill-building exercises, and real world case studies, House’s Chief Lettering Officer, Ken Barber, reveals the secrets for creating virtually any letter style in nearly every design scenario imaginable. Most important, you’ll learn simple and easy-to-use step-by-step methods for making alluring and effective lettering, all the way from concept to final execution.
Germany is no stranger to utilitarian and quality designs. Owing to the Bauhaus movement which emerged in the early 20th century, the country has a well-established reputation in cultivating pioneers of the world’s modern industrial and graphic design scene. With a historical tendency to unite form with function in design, Germany is constantly producing influential and comprehensive designs that never fail to manifest excellent practicality.
In the spirit of demonstrating the distinct visual landscapes of different cultures, viction:ary’s design reference collection Design Origin examines creative works one country at a time. Succeeding their debut edition on France, Design Origin: Germany explores contemporary design in Germany that encapsulate the country’s unrelenting emphasis on efficiency and accessibility. Profiling works from over 40 local creatives, this title showcases an array of cutting-edge projects from brand identities to set designs and everything in between.
Editor: Victionary Specs: 185 x 250 mm, 256 pp Format: full colour, softcover Release date: August 2016 Language: English
What I’ve Learned: 28 Creatives Share Career-defining Insights
Inspirational interviews with 28 world-renowned designers and architects shed light on the experiences that have influenced their lives and work.
The regular feature What I’ve Learned in Frame magazine opens the door for readers to discover more about their favourite designers and architects. In candid interviews, these individuals reflect on the path their careers have taken them and the industry at large, offering the reader the possibility to take a shortcut and learn from their experiences.
Revisiting a selection of these interviews for compilation into this new book, What I’ve Learned includes new material and further insights. The book also features the most important projects or products with which these established creatives made their name, but in a personal way, with the intricacies of real-life woven in.
The creative conversations illustrated in this title demonstrate the strengths and inspirational vision of personalities such as Tadao Ando, Jaime Hayon, Hella Jongerius, Daniel Libeskind, Bernard Tschumi and Patricia Urquiola.
Features • What I’ve Learned is based on the eponymous section in Frame magazine. • Established designers and architects reflect on their lives, careers and the industry, with their stories presented in the first person. • The book shows not just portraits of the creatives but also an overview of their best work, and the challenges they face. • Featured are personalities such as Tadao Ando, Jaime Hayon, Hella Jongerius, Daniel Libeskind, Bernard Tschumi and Patricia Urquiola.
Publication details Release date: 20 March 2018 Frame English Written by Izabela Anna Moren, Penny Craswell, Lilia Glanzmann, Tim Groen, Leo Gullbring, Kanae Hasegawa, Matthew Hurst, Jeroen Junte, David Keuning, Floor Kuitert, Melanie Mendelewitsch, Enya Moore, Shonquis Moreno, Jeannette Petrik, Jill Diane Pope, Anna Sansom, Monica Zerboni Graphic design by Zoe Bar-Pereg (Frame Publishers) 200 x 265 mm 248 pages / full colour / soft cover ISBN 978-94-92311-26-9
Scandinavia Dreaming illustrates today’s evolving story of Nordic design: one that is equal parts elegance, function, and tradition.
The nuanced realm of Nordic design has two personalities. On one side, there sits the open, light, friendly, and democratic constituent. And, on the other hand, is its moody counterpart: sleek and sophisticated; timeless and traditional; and deeply rooted in the sensations and juxtapositions of nature. Within the lines of tile-covered roofs born from the existence of nearby clay deposits and large windows that let in light during the shorter winter days, insight into this special thread of skilled craftsmanship awaits. Scandinavia Dreaming presents dazzling interiors, architecture, and products that show the richness, variety, and intensity of contemporary Nordic spaces.
Artisans fresh from design school breathe new life into the wonted usage of tile, wood, glass, ceramics, and other customarily Nordic materials. Profiles of brands and personalities that have influenced and, arguably, brought Nordic threads to the forefront of design conversations, tell an intriguing story: an aesthetic and historic journey through a vast world of style and heritage. Design firms such as Hay, Ferm Living, and Frama are highlighted and extolled for the new layer of warmth and energy that they bring to contemporary Danish design while honoring Scandinavian aesthetics and a space’s need to be both livable and logical. Finnish home textiles by Klaus Haapeniemi and Kustaa Saksi prove that the categories of art and décor are not mutually exclusive. Be it the painstaking searches of Copenhagen’s Gubi design house for neglected furniture that needs a well-honed touch before becoming pieces of the current design narrative or the tantalizing sculptures of Oslo-based designers Kneip that illustrate and investigate the phenomena of nature whilst reflecting the gentle coexistence of Nordic architecture with its surroundings, there exists a seamless pairing of the aesthetic and the historical within this iconic tale of design.
The projects within Scandinavia Dreaming translate to any four walls and readily invite transformation from page to reality. Told through anecdotes from those who live in them and from those who exist in other sectors of the creative community, Scandinavia Dreaming tells of a design school that has a worldwide reputation for its effortless combination of classical restraint and warm materials.
The Japanese philosopher and aesthete's definitive, hugely influential exposition of his philosophy of folkcrafts, setting out the hallmarks of Japanese design as we know it today: anonymity, quality, simplicity and honesty—and, of course, wabi-sabi, the beauty of imperfection
A Penguin Classic
Our lives are filled with objects. Everyday things used in everyday settings, they are our constant companions. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and simple, sturdy and safe—an aesthetic fulfillment of our practical needs. They should, in short, be things of beauty.
Long revered as the authority on craftsmanship and Japanese aesthetics, Yanagi devoted his life and writing to defend the value of craft. In an age of feeble and ugly machine-made things, The Beauty of Everyday Things is a call for each of us to deepen our relationship with the objects that surround us. Inspired by the work of the simple artisans Yanagi encountered on his lifelong travels through Japan and Korea, this now-classic book is a heartfelt defence of modest, honest, handcrafted objects, from traditional teacups to jars to paper—objects that exemplify the beauty of everyday things.
Telling yourself you have all the time, all the resources and all the money in the world just kills creativity and self-discipline. Why not try to limit yourself and unleash your creativity! Designer and advertiser Ralph Burkhardt has put together this inspirational pocket book, with a proven method that can help you tap into your creative and business potential and, above all, get results. Replete with quotes, checklists, cool illustrations and encouraging words, this little book packs a punch, revealing the simplest and most effective way to tap into your creative genius and set goals. A great tool to pass around during brainstorming meetings, or to keep handy on your desk at work.
Limit Yourself and Unleash Your Creativity contents:
What, why, who?
What is creativity?
Everyone can be creative!
The true creative myth
The creative process
Reflect on your creativity
Think inside the box
Limitation’ might sound like a bad word
Who needs limitations?
What kind of limitations are there?
What limitations can do for you
What you need to bring
Who’s afraid of the blank page?
The creative trajectory
Why total freedom doesn’t liberate
Ready, mindset, go!
01 LIMITATIONS OF TIME
Learn to love deadlines
Make better use of your time
The five-minute time limit
One painting / poster / logo / lettering a day
02 LIMITATIONS OF RESOURCES
How to deal with a limited budget
Improvisation = innovation
Exploration through limitation
03 LIMITATIONS OF DESIGN PRINCIPLES
Refine your colour palette
Limit your typefaces
Why Frank Gehry loves limitations
Music at the limits
04 LIMITATIONS OF A BRIEF
‘ Do whatever you like!’
Discovering the client’s needs
Just don’t do it
What to learn from Dr. Seuss
05 LIMITATIONS OF MEDIUM
What is minimalism?
How to simplify and intensify
Maximum meaning, minimum means!
Embracing technical limitations
Use your digits!
06 LIMITATIONS OF SKILLS
Team up with others
Try random limitations
Harness someone else’s creativity
07 LIMITATIONS OF SPACE
Size does matter!
Decide what’s important
Do it ‘Like a Rolling Stone’
The ultimate limitation scale
Take the first step!
What to do with immutable limitations
A generation of demands
Limited to only one world
Credits / Bibliography / Thanks
Paperback 128 pages 40 illustrations Size: 178 x 120 mm Published: 04/11/2019
Adolf Loos was an eloquent voice against the squandering of fine materials, ornamentation and unnecessary embellishments. The rational underpinnings of his later assertion that “ornament is crime” first appear in these polemical thrusts at the stylized work of the Viennese secessionists. Few are acquainted with his amusing, incisive, critical and philosophical literary works on applied design and the essence of style in fin de siecle Vienna. Loos often had a radical, yet innovative outlook on life that made him such a nuisance for many of his contemporaries. His provocative musings on an assortment of subjects portray him as a man of many interests, and possessing a keen feel for elegant design still valued today. This publication is now available in English for the first time.
A guide to greater productivity, insight and creativity
We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimise these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfil our potential and achieve the contentment we deserve. Among other things, we learn how to grasp fragile and flighty thoughts before they disappear through anxiety and fear; at what times of day to try to work and for how long; how to make use of our boredom and instincts, and how to overcome timid and predictable approaches to the largest problems. The result is an operating manual to that most wondrous, though intermittent and always baffling, organ: the human mind.
Thinking Types Include:
About The School of Life for Business
These essays are thought pieces based on the topics covered by The School of Life for Business. We teach twenty emotional skills to help businesses thrive in the modern economy. We work with businesses to help employees function better together - to form more engaged teams, be more productive, dynamic, and work together in more innovative and entrepreneurial ways. We build emotional skills programmes for each organisation we work with, delivered by a world class faculty.
Dear Client This Book Will Teach You How to Get What You Want from Creative People
In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.
Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.
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