An international guide to contemporary packaging design
Packaging is ahighly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
Pentawards is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
The revolutionary architect’s life and work in an updated monograph
Zaha Hadid was a revolutionary architect. For years, she was widely acclaimed and won numerous prizes despite building practically nothing. Some even said her work was simply impossible to build. Yet, during the latter years of her life, Hadid’s daring visions became a reality, bringing a new and unique architectural language to cities and structures such as the Port House in Antwerp, the Al Janoub Stadium near Doha, Qatar, and the spectacular new airport terminal in Beijing.
By her untimely death in 2016, Hadid was firmly established among architecture’s finest elite, working on projects in Europe, China, the Middle East, and the United States. She was the first female architect to win both the Pritzker Prize for architecture and the prestigious RIBA Royal Gold Medal, with her long-time Partner Patrik Schumacher now the leader of Zaha Hadid Architects and in charge of many new projects.
Based on the massive TASCHEN monograph, this book is now available in an extensivelyupdated and accessible edition covering Hadid’s complete works, including ongoing projects. With abundantphotographs, in-depth sketches, and Hadid’s own drawings, the volume traces the evolution of her career, spanning not only her most pioneering buildings but also the furniture and interior designsthat were integrated into her unique, and distinctly 21st-century, universe.
Philip Jodidio studied art history and economics at Harvard, and edited Connaissance des Arts for over 20 years. His TASCHEN books include the Architecture Now! series and monographs on Tadao Ando, Santiago Calatrava, Renzo Piano, Jean Nouvel, Shigeru Ban, Richard Meier, and Zaha Hadid.
Zaha Hadid. Complete Works 1979–Today, 2020 Edition
Hardcover, 22.8 x 28.9 cm, 3.34 kg, 672 pages
ISBN 978-3-8365-7243-9 Multilingual Edition: English, French, German
Widely regarded as one of the most influential fashion and portrait photographers, Mario Testino is responsible for the creation of emblematic images, transmitting emotion and energy in an open and intimate way. Throughout his four-decade career, Testino has been on a journey beyond the world of fashion capturing Earth’s traditions and cultures with unparalleled access and an extraordinarily unique point of view.
Peruvian by birth, Testino’s intimate connection to Italy found its roots in his Italian heritage, but blossomed when he experienced the country for himself. Discovering Italy was, for Testino, synonymous with discovering his passion for fashion. “Rome was all about the hottest, latest trends and fresh new styling, and I loved the way Italians could shed the latest look for an even newer thing without ever losing their own identity.”
In Ciao, Testino handpicks his favorite images of Italy, a country that has featured heavily in his life, from his friendships and breathtaking vistas to quintessentially Italian iconic fashion shoots and Italians’ ever-evolving allure to their effervescent lifestyle. Featuring three sections, IN GIRO (out and about), ALLA MODA (in fashion), and AL MARE (at sea), the result is a highly personal journey across the country through Testino’s lens paying homage to Italy, and it’s culture as well as a chronicle of 40 years of genre-defining photography.
Also available in an Art Edition limited to 100 copies, each with a signed print by Mario Testino
The photographer and author
With a four decades career as a leader in the fields of fashion, culture and lifestyle, Peruvian-born Mario Testino OBE has many facets that take him beyond the surface of a photographer and artist placing him as a cultural visionary. Testino’s universe is broad, his impact is uniquely powerful and his lifestyle is completely authentic. Testino’s has seen his works published and exhibited in hundreds of cities around the world. Throughout his career he built unprecedent relationships with editorial and commercial partners such as Vogue, Burberry, and Gucci to name a few. His past and present muses include HRH Princess Diana, Madonna, Donatella Versace, Kendall Jenner and Mariacarla Boscono. His solo exhibitions have shown in museums and galleries worldwide, including the National Portrait Gallery, London; and the Museum of Fine Arts, Boston.
The contributing author
Alain Elkann is a New York–born author and journalist. Since 1989, he has maintained a weekly interview column for the Italian daily newspaperLa Stampa. Elkann has lectured on art, Italian literature and Jewish studies at the Universities of Oxford, Columbia, Jerusalem, Pennsylvania and Milan’s IULM. He is President of The Foundation for Italian Art & Culture (FIAC) in New York and in 2009 was awarded the Légion d’Honneur by the French Republic.
Mario Testino. Ciao. Omaggio all’Italia
Hardcover, 25.8 x 36 cm, 2.80 kg, 254 pages Multilingual Edition: English, Italian
At a time when surfing is more popular than ever, it’s fitting to look back at the years that brought the sport into the mainstream. Developed by Hawaiian Islanders over five centuries ago, surfing began to peak on the mainland in the 1950s—becoming not just a sport, but a way of life, admired and exported across the globe. One of the key image-makersfrom that period is LeRoy Grannis, a surfer since 1931, who began photographing the longboard era of the early 1960s in both California and Hawaii.
This edition brings back Grannis’s hair-raising, sold-out Collector’s Edition, curated from the photographer’s personal archives, to showcase his most vibrant work in a compact and affordable format—from the bliss of catching the perfect wave at San Onofre to dramatic wipeouts at Oahu’s famed North Shore.
An innovator in the field, Grannis suction-cupped a waterproof box to his board, enabling him to change film in the water and stay closer to the action than any other photographer of the time. He also covered the emerging surf lifestyle, from “surfer stomps” and hordes of fans at surf contests to board-laden woody station wagons along the Pacific Coast Highway. It is in these iconic images that a sport still in its adolescence embodied the free-spirited nature of an era—a time before shortboards and celebrity endorsements, when surfing was at its bronzed best.
Leroy Grannis’s initial foray into surfing began at age 14, but it wasn’t until the age of 42 that he picked up a camera and made a career out of it. Under doctor’s orders to take up a hobby, Grannis built a darkroom in his garage and began shooting surfers at Hermosa Beach, and "Photo: Grannis" quickly became a hallmark of the California surf scene of the 1960s. Grannis is considered one of the most important documentarians of the sport, and was inducted into the Surfing Hall of Fame in 1966. He died on February 3, 2011.
Over the past decade working as Surfer magazine's globe-roaming editor at large, photojournalist Steve Barilotti has made it his business to document the sport, art, and lore of surfing. He has also written for The Perfect Day and books by renowned surf photographers Art Brewer and Ted Grambeau.
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best-selling All American Ads series.
LeRoy Grannis. Surf Photography
Clothbound, 17.2 x 24 cm, 1.85 kg, 400 pages Multilingual Edition: English, French, German
The history of the adidas shoe, from its earliest beginnings until today
The adidas story is one of groundbreaking designs, epic moments, and conceiving the all-around sports shoe, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas’s history through more than 350 pairs of shoes from the “adidas Archive”, including one-of-a-kind originals, vintage models, never-before-seen prototypes, and designs from Stella McCartney, Yohji Yamamoto, Parley for the Oceans, and more.
100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents the first visual review of the adidas shoe through more than 350 models including never-before-seen prototypes and one-of-a-kind originals.
To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier andSebastian Jäger have been visually documenting in extreme detail for years.
Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Kanye West, Pharrell Williams, Raf Simons, Stella McCartney, Parley for the Oceans or Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials, like its pioneering use of plastic waste that is intercepted from beaches and coastal communities.
Accompanied by a foreword by designer Jacques Chassaing and expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.
Concept and photography by
Christian Habermeier has been working as a photographer and designer since 1989. He taught communication design and has taught photography and digital illustration from 2000 to 2006. His own projects span from Cuba, Kenya, Nepal, India, Switzerland, to Hong Kong. In 2000 he founded studio waldeck photographers and was able to realize his long cherished vision of a CO2-neutral studio in 2013.
Sebastian Jäger studied design at the Georg-Simon-Ohm University of Applied Sciences in Nuremberg, focusing on moving images and photography, where he met former lecturer Christian Habermeier in 2005. Their joint company studio waldeck photographers serves customers from industry and the cultural sector. Since 2011, they have been creating a visual record of the holdings of the historical adidas archive.
Christian Habermeier, Sebastian Jäger
Hardcover, 31.8 x 29.6 cm, 5.63 kg, 644 pages Multilingual Edition: English, French, German
The companion volume to Peter Lindbergh’s first self-curated exhibition
The first-ever exhibition curated by Peter Lindbergh himself, shortly before his untimely death, Untold Stories at the Düsseldorf Kunstpalast served as a blank canvas for the photographer’s unrestrained vision and creativity. Given total artistic freedom, Lindbergh curated an uncompromising collection that sheds an unexpected light on his colossal oeuvre. This artist's book, the official companion to the landmark exhibition, offers an extensive, firsthand look at the highly personal collection. When it came to printing his photos, Lindbergh chose a special uncoated paper – a thin sheet with a soft, open surface – as a deliberate aesthetic statement.
Renowned the world over, Lindbergh’s images have left an indelible mark on contemporary culture and photo history. Here, the photographer experiments with his own oeuvre and narrates new stories while staying true to his lexicon. In both emblematic andnever-before-seen images, he challenges his own icons and presents intimate moments shared with personalities who had been close to him for years, including Nicole Kidman, Uma Thurman, Robin Wright, Jessica Chastain, Jeanne Moreau, Naomi Campbell, Charlotte Rampling and many more.
This XL volume presents more than 150 photographs—many of them unpublished or short-lived, often having been commissioned by monthly fashion magazines such as Vogue, Harper’s Bazaar, Interview, Rolling Stone, W Magazine, or The Wall Street Journal. An extensive conversation between Lindbergh and Kunstpalast director Felix Krämer, as well as an homage by close friend Wim Wenders, offer fresh insights into the making of the collection. The result is an intimate personal statement by Lindbergh about his work.
Peter Lindbergh(1944–2019) was a master of his craft who made his mark in the halls of photography history, with such credits as shooting the first American Vogue cover under Editor-in-Chief Anna Wintour, bringing together for the first time a group of young women who would become the ’90s supermodels, and numerous exhibitions at renowned institutions including Victoria & Albert Museum in London and Centre Pompidou in Paris, as well as in solo exhibitions at Hamburger Bahnhof, the Berlin Museum for Contemporary Art, Bunkamura Museum of Art in Tokyo, the Pushkin Museum of Fine Arts in Moscow, and Kunstpalast in Düsseldorf.
The contributing authors
Since 2003, Felix Krämer has been the curator of many notable exhibitions and the author and editor of numerous publications on modern art. In 2013, he was named Chevalier of the Ordre des Arts et des Lettres. After working at the Hamburger Kunsthalle and the Städel Museum in Frankfurt am Main, Krämer has been General Director of the Kunstpalast in Düsseldorf since October 2017.
Director, author, and photographer Wim Wenders is one of the most prominent German filmmakers today. He is best known for Paris, Texas (1984), Wings of Desire (1987), Pina (2011), and The Salt of the Earth (2014), a documentary about Sebastião Salgado which he co-directed. Many artists have been influenced by his works, among them his close friend, the late Peter Lindbergh.
Peter Lindbergh. Untold Stories
Peter Lindbergh, Felix Krämer, Wim Wenders
Hardcover, 27 x 36 cm, 1.91 kg, 320 pages
ISBN 978-3-8365-7991-9 Multilingual Edition: English, French, German
In 1998, TASCHEN introduced the world to the masterful art of Touko Laaksonen with The Art of Pleasure. Prior to that, Laaksonen, better known as Tom of Finland, enjoyed an intense cult following in the international gay community but was largely unknown to a broader audience.
In 2009, TASCHEN followed up with the ultimate Tom overview: Tom of Finland XXL, a beautiful big collector’s edition with over 1,000 images, covering six decades of the artist’s career. The work was gathered from collections across the United States and Europe with the help of the Tom of Finland Foundation, featuring many drawings, paintings, and sketches never previously reproduced. Other images had only been seen out of context and were finally presented in the sequential order Tom intended for full artistic appreciation and erotic impact.
The elegant oversized volume showed the full range of Tom’s talent, from sensitive portraits to frank sexual pleasure to tender expressions of love and haunting tributes to young men struck down by AIDS, and was completed by eight commissioned essays on Tom’s social and personal impact by Camille Paglia, John Waters, Armistead Maupin, Todd Oldham, and others, plus a scholarly analysis of individual drawings by art historian Edward Lucie-Smith.
The only thing missing from Tom of Finland XXL was a widely affordable price tag—until now. The new Tom of Finland XXL is still big enough to work your biceps, and includes all of the original content, but costs a fraction of the original price. You’re welcome.
Dian Hanson produced a variety of men’s magazines from 1976 to 2001, including Juggs, Outlaw Biker, and Leg Show, before becoming TASCHEN’s Sexy Book Editor. Her titles include the “body part” series, The Art of Pin-up, Psychedelic Sex, and Ren Hang.
John Waters was born in 1946 in Baltimore, Maryland, and briefly attended New York University. He made his first film, Hag in a Black Leather Jacket, in 1964, and has since directed 17 others, including Pink Flamingos, Polyester, Hairspray, and Pecker. He lives in Baltimore.
Camille Paglia is the author of six books, including her groundbreaking analysis of sexual ambiguity in art and literature, Sexual Personae: Art and Decadence from Nefertiti to Emily Dickinson. Paglia is Professor of Humanities and Media Studies at University of the Arts, Philadelphia, PA, where she lives.
Todd Oldham’s studio is a multifaceted design studio for film, photography, furniture, interior decor, books, and even floral arrangements. He lives in New York City and in eastern Pennsylvania.
Armistead Maupin launched his fictive Tales of the City serial in the San Francisco Chronicle in 1976, later released as a six-volume series of novels, three of which were produced as miniseries for television. He lives in San Francisco.
Edward Lucie-Smith was born in 1933 in Kingston, Jamaica, and schooled at Oxford. He has published over 100 books, including Sexuality in Western Art and Latin American Art of the 20th Century. He lives in London and travels extensively.
In this revealing publication, Mario Testino presents a 50-part series exploring the intersection of art, anatomy, fashion, and eroticism. Coinciding with an exhibition at the Helmut Newton Foundation in Berlin, these works center on the naked body, blurring the line between public and private personas as well as laying Testino’s archive bare with a number of previously unseen photographs.
Mario Testino selects his finest male portraiture from the past 30 years. As costume, gender play, photojournalism, and fashion collide, this Eden of male allure is testimony both to Testino’s unfailing eye for immediacy and elegance, and to the evolution of male self-expression over the past three decades.
Kate + Mario = fashion dynamite. This book is the legendary photographer’s personal homage to his greatest muse: a young girl that captured his heart and eye with her beauty, humour and spirit, and whose image in his photographs has captured imaginations the world over. The show-stopping collection includes fashion shoots, candid snaps, and insights from both icons.
Peter Lindbergh – A Different Vision on Fashion Photography
Discover four decades of unique fashion storytelling from Peter Lindbergh. This stunning photographic collection includes more than 400 Lindbergh pictures, many previously unpublished, to showcase his seductive, cinematic aesthetics and the new narrative vision he brought to art and fashion. The images are accompanied by personal tributes from Jean Paul Gaultier, Cindy Crawford, Anna Wintour, and other front-row royalty.
The only international collection of Beijing photographer Ren Hang, whose images garnered some 90 shows in his brief six-year career, as well as a mass following online. Vivid and explicit, Hang’s images capture naked subjects outdoors, exposed, erect, and in an entanglement of bodies that put him at the forefront of a gender fluid world and of Chinese artists’ battle for creative freedom.
Discover the world’s finest crop of new homes. This dependable global digest features such talents as Shigeru Ban, MVRDV, and Marcio Kogan alongside up-and-comers like Xu Fu-Min, Vo Trong Nghia, Desai Chia, and Shunri Nishizawa. Organized by architect and brimming with crisp photography and plans, the result is a sweeping survey of the contemporary house.
Offering a rare glimpse inside the Hermit Kingdom, Guardian journalist and photographer Oliver Wainwright takes us on an architectural journey behind closed doors in the world’s most secretive country. From the mosaic-lined lobbies of Soviet-era health centers to the candy-colored interiors of brand new theaters, his photographs shine a spotlight on the reclusive regime’s ambition to “turn the whole country into a socialist fairyland.”
Oliver Wainwright, Julius Wiedemann Taschen Hardcover with ribbon bookmarks, 21 x 27.5 cm, 240 pages
Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design.
This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.
Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.
Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, Müller is Creative Director of vista design studio in Düsseldorf, editor of the A5 book series on graphic design history, and author of Logo Modernism. He is a visiting lecturer at the Peter Behrens School of Arts in Düsseldorf and at the design department of the Dortmund University of Applied Sciences and Arts.
The contributing author
R. Roger Remington is Vignelli Distinguished Professor of Design at the Vignelli Center for Design Studies, Rochester Institute of Technology, New York. He has lectured and written extensively on the history of graphic design, including Nine Pioneers in American Graphic Design and Design and Science: The Life and Work of Will Burtin and has been reocgnized by the RIT Eisenhart Award for Outstanding Teaching and the Trustees Lifetime Achievement Award for Scholarship in Graphic Design.
Jens Müller, R. Roger Remington
Hardcover, 24.6 x 37.2 cm, 432 pages Multilingual Edition: English, French, German
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